Weekly Log # 2 |
Name: Ryan Clott Date: 11/22/02 Team Name : Engineering Inc. |
What was the focus of this weeks problem
solving? Our focus was determining the finance and marketing of the production and sale of our automobile. |
What did you accomplish? What Materials
were used? I made graphs for all of the questions that were responded to in our survey and we filled out a finance and marketing report. |
What are your next plans for the project? I plan for us to go a little deeper into the finance and marketing and then start working on the car itself. |
Are you satisfied with the groups progress?
What would you change? I am satisfied with the group's progress. We are moving at a steady rate. |
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The income level of the target market or population.
In our case the income level is high because people are wealthier in our
target age group.
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The price that the target market is willing to pay for a product.
For us our car will be priced above $30,000 because people in our target
market can afford it overall.
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The competition that provides similar products to the target
market. Other companies that
provide cars for people in our target market such as Jaguar, BMW, Mercedes-Benz,
Lexus, and others.
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What it will cost to develop the product
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What it will cost to produce the product
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Whether the product can be sold at a reasonable profit
Recurring costs are the expenses that recur every time you produce and sell the product. Labor and material costs to make the product as well as the expenses to move the product to the customer, are included in the recurring costs.
Non-recurring costs are the development costs associated with a product. They are the expenses that occur once and do not recur no matter how many times the company reproduces the product. Engineering, research and development expenses, and equipping the manufacturing facilities to produce the product are expenses included in non-recurring costs.
Overhead is the calculated indirect costs that are turned into a percentage and added to the direct costs to produce the product.
Profit
10%=$0.22
Overhead
15%=$0.33
Delivery
Costs 3%=$0.07
Packaging
12%=$0.27
Manufacturing
Costs and Assembly (Labor) 15%=$0.33
Procurement
(Materials) 45%
To
break even we would have to sell 227273 pens ($50,000/$0.22 profit).
Basic pen |
$0.25 |
Washable ink |
$0.25 |
Ball point |
$0.10 |
Metal Clip |
$0.25 |
Recyclable Plastic |
$0.50 |
Total |
$1.35 |
|
|
|
|
Procurement |
$1.35 |
Manufacturing costs |
$0.45 |
Packaging |
$0.36 |
Delivery costs |
$0.09 |
Indirect costs |
$0.45 |
Profit |
$0.30 |